ShopperTrak Reports Year-Over-Year Retail Sales Rise 6.2 Percent for Week Ending February 20
Week-Over-Week Sales Increase 4.4 Percent
CHICAGO, IL, February 23, 2010 – ShopperTrak’s National Retail Sales Estimate™ (NRSE) today reported that year-over-year GAFO retail sales increased 6.2 percent for the week ending Feb. 20 while sales rose 4.4 percent versus the previous week ending Feb. 13.
Sales reached a seasonal peak as Valentine’s and President’s Day spending spurred shopping early in the week providing both a year-over-year and week-over-week boost. Additionally, ShopperTrak reported GAFO sales levels increased last week as the Eastern markets recovered from blizzard like conditions and consumers dug out to visit various retail locations and spend.
“The two holidays added to the fact that the majority of the folks impacted by snowstorms were finally able to leave their homes created some unexpectedly strong spending levels last week,” said Bill Martin, co-founder of ShopperTrak. “Looking ahead, we expect GAFO retail sales will return to slower, more seasonal levels until the annual uptick seen around Easter in early April.”
For ShopperTrak’s weekly 2010 sales and traffic analysis, please visit ShopperTrak’s newly designed Website, www.shoppertrak.com .
Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department's GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak's proprietary industry intelligence on shopper movement and sales statistics. This gives retailers, investors and policy makers the most accurate and timely information on consumer trends available today.
A privately held entity, ShopperTrak leverages 20 years of retail expertise to be the industry's authority for information and analysis of the movement of shoppers in retail environments. ShopperTrak's cutting-edge shopper tracking products and indices offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. With more than 50,000 units installed in the world's best known retail outlets and malls, the company's solutions also provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives. For more information visit http://www.shoppertrak.com.
EDITOR'S NOTE: The data contained within this news release is the property of ShopperTrak RCT Corporation and may be reprinted, published or broadcast, provided proper credit is given to the National Retail Sales Estimate (NRSE), the ShopperTrak Retail Traffic Index and ShopperTrak RCT Corporation as the supplier of the information. Please contact Aaron Martin at 312-943-9100 if you have any questions concerning the use of this data.
