ShopperTrak's Holiday Traffic Predictions
14/10/2009 20:16:53 PM
ShopperTrak Predicts 4.2 Percent Retail Traffic Decrease for 2009 Holiday Season
October 20, 2009 - ShopperTrak announced good news and bad news for the retail industry. The good news - consumer confidence is slowly rising heading into the crucial holiday shopping season. The bad news - the company predicts this increased confidence most likely won't be enough to make the season merry and bright. According to the ShopperTrak Retail Traffic Index (SRTI), total U.S. foot traffic during the 2009 holiday season is expected to decline 4.2 percent as compared to last year, while the company's National Retail Sales Estimate (NRSE) is forecasting a 1.6 percent retail sales increase.
"While our data suggests consumer confidence is minimally rising, economic conditions will continue to force shoppers to be very value driven during the 2009 holiday shopping season," According to Bill Martin, co-founder of ShopperTrak. " Throughout the year, the American consumer has been forced to economize trips to the mall, visiting fewer stores during each trip that offer the most value, and we don't see this trend changing during the 2009 holiday spending period."
What are your thoughts on this matter?
Comments
liushujuan
23/12/2009 19:50:04
It will be an interesting year indeed. Regardless if you think there will be a gain or loss you can find an economist to support your position. ShopperTrak is the only analytics company that actually measures shopper behavior. It will be the shopper's behavior this holiday season that will validate today's economic predictions.
Sally Smith
04/11/2009 07:03:20
Very interesting. I was really hoping for better news.
Bill Martin
01/11/2009 13:20:58
It will be an interesting year indeed. Regardless if you think there will be a gain or loss you can find an economist to support your position. ShopperTrak is the only analytics company that actually measures shopper behavior. It will be the shopper's behavior this holiday season that will validate today's economic predictions.
Anonymous
23/10/2009 12:00:47
Very interesting numbers. This will be a holiday season to watch out for.