The New York Public Library and the Smithsonian use ShopperTrak
Libraries and museums use customer-counting technology and analysis tools to:
- Appropriately staff locations to address varying traffic levels
- Track conversion rates of individual products and services
- Evaluate the performance of marketing campaigns
- Reduce customer queues and wait times
- Establish performance benchmarks for each location
- Understand visitorship as this is important for government funding and allocation of monies
- Understand which exhibits and branches receive the most traffic
- Manage queues and track exhibit dwell times
- Evaluate the traffic on free or no charge days as well as for special events.
- Understand which doors/entryways do guests enter most/least frequently
To learn more about the benefits of traffic counting technology in libraries and museums please contact us:
