Labor Optimization - A Three Step Process
Step One: Schedule To Traffic
Retailers obviously want the right number of associates available when their traffic is highest. We call this your "Shopper To Associate Ratio™" or STAR™. Scheduling to traffic using STAR is the first step you can take towards aligning your labor resources with your busiest hours in a day. (Click here to see ShopperTrak's "Hourly Performance Measures" Report, a useful tool in scheduling to traffic.)
Step Two: Build A Power Hours™ Plan
Power Hours™ are all the peak selling times that occur during the week. Ensuring that you have the right number and most capable staff members on duty for your Power Hours plays a critical role in keeping your business profitable. ShopperTrak's ESP 2.0 Easy Staffing Planner™ allows you to develop a Power Hours Plan by:
- Forecasting customer traffic and suggesting the optimum ratio of staff members to customers for an upcoming period, THEN
- Tracking sales, conversion rate and average transaction size to evaluate the effectiveness of your Plan
Step Three: Optimize Sales Revenues vs. Labor Cost
Ultimately, retailers want to find the optimal balance between sales revenue and cost. ShopperTrak has developed optimization metrics, using traffic as a common asset, that will help you assess the tradeoff between revenue and cost and evaluate the effectiveness of new initiatives. For more information, please contact a ShopperTrak Sales Representative.
