The Power of Counting In-Store Traffic
With InsideTrakTM - Area, ShopperTrak provide you with accurate measurement of a store's internal traffic, customer pass-through rate, interaction/ dwell time in designated areas of your store. (Displays, kiosks, media, certain departments, etc.)
InsideTrakTM - Area allows you to understand the percentage of total store traffic that visits an in-store area and helps you explain customer behavior in these high-value and high-traffic zones. Internal traffic measurement provides you with the insight needed to calculate internal conversion and more effectively allocate your labor resources to improve performance everywhere in the store. (In the Orbit Sensor image below, see how the displays are zoned to detect customer traffic.)
How It Works
Using the Orbit Technology System, the Orbit sensor is strategically mounted over key areas to measure in-store customer traffic volume and direction. Employees, wearing RFID name tags or lanyards, can be identified and distinguished from customers as they move in and out of the coverage zone.
