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Fitting Room Counting

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InsideTrak – Fitting Room Helps Retailers Increase Sales, Productivity and Profitability.

 

For the first time, InsideTrak delivers a clearer, deeper view of shopper vs. associate traffic in critical locations such as fitting rooms. By continuously and accurately monitoring activity in this vital area, apparel retailers can:

 

·  Drive sales by setting and monitoring associate activity and opportunities for improvement in fitting room service levels

 

·  Increase supervisor effectiveness and efficiency, by rewarding employees that deliver high service and conversion, and identify and coach those that do not

 

·  Optimize labor expenses, including dedicated fitting room staff

 

·  Optimize square footage allocated to fitting rooms vs. sales floor

 

·  Test and measure impact of training and new SOPs between store groups

 

·  Provide service that helps convert customers into “brand evangelists”

 

How It Works

Employees are outfitted with thin, active RFID tags that are placed on lanyards or behind employee nametags. InsideTrak is positioned above each entrance or pass-through area so that when a tagged employee moves through the coverage zone, their unique ID tag sends out a transmission that distinguishes them from other people/customers.
InsideTrakTM Report 
With this Fitting Room vs. Store Traffic Report, retailers can see at a glance what percentage of their Store Traffic is visiting the fitting room, the number of employee visits per day and the impact that these visit had on sales, conversion rate, and average transaction size.  With the full report suite, retailers know by hour which employees pass through the fitting room area most frequently and which have the greatest impact upon conversion.